Pantene focuses on providing customized hair care products that empower women to look and feel their best every day. For more than 60 years, Pantene has offered consumers unsurpassed quality in state-of-the-art products that have exemplified serious hair care and a hands-on approach of achieving beautiful, healthy hair. Did you know that the Pantene name refers to panthenol, a compound developed in Switzerland in 1940.
Get available coupons for Pantene. During experimental treatments to cure burns in WWII, panthenol was found to improve the health, elasticity, and moisturization of hair. Swiss drug company Hoffman-La Roche developed Pantene as a shampoo and launched in Europe in 1947.
In the early years, Pantene was available only in Europe, where carefully tested Pantene formulations quickly gained a reputation for excellence. In fact, it was demand by European travelers that drove American retailers to import Pantene from Switzerland. In the U.S. it had limited distribution and a strong niche market in department stores. Since its inception, Pantene has been a leader in the field of hair science, developing hair care products using state of the art technology. View the latest shampoo products. Breakthrough discoveries in the lab over the years have enabled Pantene to make advancements in hair health.
Behind the Science of New Pantene: Have you ever wondered what goes into the making of an entirely new product line-up like new Pantene? Pantene is famous for a number of milestones in its long and illustrious history and has a long track record of extensive scientific expertise and research. The New Pantene product line-up is no exception. Here are just a few fun facts about what it took to arrive at the New Pantene and Hair Structure Science: Over 20,000 consumers around the globe were involved with the development of the New Pantene hair care and styling products. Over five years of research has been invested in developing the New Pantene. The Pantene formulas were thoroughly tested in the lab using more than 500 technical tests and at least 26 methods to verify their technical performance.
At least 15 stylists were consulted to help with its creation. 13 ingredients are being introduced to Pantene in the new line-up. 17 PhD’s were involved in the research and creation of the New Pantene. This effort went into designing a full line of products to address both hair structure and end look. Did you know that in the 1990s, Pantene created the first flexible hairspray with Elastesse—a breakthrough in polymer science. The Elastesse-containing flexible hairspray gave an improved feel to long-lasting hold. In 2000, Pantene offered regimen collections created specifically to attain an end look, e.g. “smooth and sleek.” In 2008, Pantene scientists discovered a way to restore vibrancy to color-treated hair with the patented liquid crystal technology found in Pantene Pro-V Expressions Shampoo. View Pantene conditioners.
2009 Pantene Awards and Recognitions: Pantene Pro-V Beautiful Lengths 2-in-1 Shampoo + Conditioner was awarded as one of the “25 Best Beauty Products of the Year.” Pantene Pro-V Moisture Renewal Shampoo won a “Readers’ Choice Award” for “Best Drugstore Shampoo.” Pantene Pro-V Moisture Renewal Conditioner won a “Readers’ Choice Award” for “Best Drugstore Conditioner.” Pantene Pro-V Beautiful Lengths Shampoo and Conditioner won a Best of Beauty Readers’ Choice Breakthrough Award. Pantene Pro-V Beautiful Lengths Conditioner was named one of America’s Healthiest Buys in 2009, winning a “Best in Beauty” award for “Best Hair Conditioner.”